That’s why, in this post, I’m going to show you how to write a good follow-up email so you can stop “just checking in” and start getting responses that lead to results and help you get ahead! Even when there’s money to be gained, 70% of salespeople give up if they don’t receive a reply to their first email!ĭo you see why sending a follow-up email is so important? Response rates increase when you do, and that's when most people say yes! But so few people are making the effort to send those emails in the first place. In sales, roughly 80% of prospects say “no” 4 times before they say “yes.” But, unfortunately - and here’s where it gets interesting… People tend to say “no” before they say yes.And those numbers make sense considering… One study saw an 18% response rate to the first email, 13% to the 4th, and 27% to the 6th. Follow-up emails can get more responses than the original email.Let me show you what I mean with just 3 statistics on the value of follow-up emails in sales.
And it’s definitely not the approach I’d want you to use - especially when it comes to follow-up emails!įollow-up emails, in sales, career development and job searching alike, are often where the magic happens. It’s easy to think that it’s not worth your time to keep pushing or to follow up until you get the response you were hoping for.īut easy is not always right.
Because it’s easy to just give up! That’s right. So, why is it that when we send an email following an interview, networking event, or cold email outreach and get no immediate response, one of our first thoughts tends to be “I guess they’re just not interested…?” And then many of us may or may not decide to passively send an email to “check in?”
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